Minimal Group Paradigm

The minimal group paradigm is about how easily we connect with others and express favouritism to our in-group.

In social psychology experiments, people will be assigned to a group. They are told they share some sort of preference. And even if they have no contact, never interact, and remain anonymous, they will favour their in-group, seeing them as more likable and cooperative, evaluate their work and decisions more favourably, and allocate them more resources. And this seems to hold true even in situations where they know they are assigned randomly.

Our innate desire to connect, and stay and foster that connection, is so strong it requires no deep foundation. But, unfortunately, we do that to the detriment of those not in our notional group.

When we focus our whole workplace on doing ONE THING and doing it deep - a purpose or an opportunity for business or employee growth -we can tap this desire to connect and expand our in-groups.

I'd love to talk to you about how this could happen in your workplace.