Brand Urgent

We know that the human brain likes to prioritise things that are nearby in time and space. That is, we have a proximity bias. So it can be hard to get us to invest in stuff that takes time when something urgent pops up.

We frequently leave the important to get on with the urgent. And sometimes, that's warranted.

So when an urgent can be turned into an important, it behoves us to take the opportunity.

However the #greatresignation shows up in Australia, no organisation should ignore the urgent prompting to think about how they can improve their workplace culture and be somewhere people want to stay.

Find ONE THING that your organisation can do right now [handy hint: maybe ask your people what that might be] make sure leaders know it is important and follow through while the urgency of these changing workforce dynamics is playing out.