Too Much Information

We are blessed and cursed to live in a world so rich in information. This abundance can make our lives richer and help us understand another point of view - and it can do the exact opposite.

But just keeping up with what you need to know at work can be challenging. Things keep changing [sometimes even improving] and you really need to know about it.

ONE THING you need to understand when creating information to share, developing learning or writing comms, is the cognitive capacity of the brain.

The Neuroleadership Institute have come up with this handy way to think about how to process all the things we need to know. Never missing an opportunity for a good acronym, they created the FACT model that outlines four key dimensions.

- Fluency - How easy or hard is it to process incoming information?

- Amount - How much information can we hold in mind at any given moment?

- Coherence - How does new information connect to existing knowledge?

- Time - How much time does the brain need to process?

When creating things for others to read, hear, and watch, focus on making it easy to digest, in manageable amounts, that make sense and allow sufficient time.

Help make what you share or create more useful and enable insight.